Outline For An International Business Plan

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OUTLINE FOR AN INTERNATIONAL BUSINESS PLAN
Please type your plan single-spaced. The first stage in developing an international
business plan is to undertake a preliminary country analysis. Presented below are four
separate sections to be completed for collection and analysis of market data and
preparation of the plan: (1) Analysis: Cultural Environment; (2) Analysis: Economic; (3)
Analysis: Market and Competitors; and (4) International Business Plan. The headings
in each section are general and intended to provide direction to areas to explore for
relevant data. Heading topic area may be emphasize or de-emphasized, depending on
the nature of the firm’s product and the country being targeted. Some topic headings
are unimportant for some countries and can be ignored. In the material that follows,
“product” can refer to products or services.
CULTURAL ANALYSIS
The data obtained for this section provides vital information to guide development of the
business plan and to support managers in understanding specific cultural dimensions of
the country. Such information is useful to ensure the firm is effective in both developing
the plan and interacting with the target market. Hence the information developed for
this section serves a dual purpose both in the early stages of developing the plan and in
executing the plan through interactions with country nationals. The information in this
section constitute more than simple facts. Managers responsible for developing and
executing the plan should attempt to interpret how the information developed in this
section affect the firm’s product, its adaptation (if needed) for the target market, and
how the product should be offered in the target market. For example, the fact that
China is characterized by Confucianism and guanxi is interesting, but the manager must
attempt to understanding how such constructs influence various aspects of market
behavior.
Executive Summary (Summary of the key points from the entire section, listing the
most important items that the busy executive should be aware of; about 1 to 2 pages
long)
a. Introduction
Include a short profile of the company, the product to be exported, and the country with
which you wish to trade.
b. History (brief discussion of the country’s relevant history)
c. Geographical Setting (especially location, topography, and climate)
d. Social Institutions
Family (nature and role the family; nature of male/female roles)
Education (literacy rates; role and quality of education, at all levels)
Political System (especially type of political system and structure; political parties;
government stability; how this is evolving over time)
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