Outline For An International Business Plan (Page 4 of 9) in pdf

Outline For An International Business Plan Page 4

m. Inflation Rates (recent and historic)

n. Technology and Science

Level of Technology (computers, machinery, tools, etc. especially as this relates to

your industry)

Percentage of GNP Invested in Research and Development

Technological Skills of the Labor Force and General Population (especially, as

relevant to the industry)

Channels of Distribution (macro analysis, emphasizing the general level and quality

of distribution channels; later you will report on the nature

of channels specific to your industry and choose the most

appropriate channel as part of your distribution strategy)

o. Intermediaries

Retailers (relevant only if your product is primarily a retail good. Include number

of retailers, retailers per capita, typical size of retail outlets, and role of

chain stores, department stores, and specialty shops)

Wholesale Intermediaries (number and size, usual markup and method of

operation, method of payment)

Import and Export Agents

Warehousing (availability, quality, problem areas)

Penetration of Urban and Rural Markets

p. Media (macro analysis, emphasizing the general media available in the country;

later, you will report on the media specific to your company, and select

specific media as part of your recommended marketing strategy).

Availability of Media

Cost of Media (report on the media most relevant to your industry, including

television, radio, print, Internet, transit, cinema, outdoor, others)

Advertising Agencies (availability, major ad agencies, typical capabilities)

Appendixes for this section (Include here any useful supplementary material such as,

for example, helpful tables or charts, reports specific to the industry or market, news

articles that are particularly relevant to the company or industry.)

Outline For An International Business Plan Page 4