Outline For An International Business Plan (Page 8 of 9) in pdf

Outline For An International Business Plan Page 8

h. Channels of Distribution (micro analysis; in this section, you recommend details on

specific types of distribution).

Retailers (relevant only if dealing in a retail product and selling through retailers!

Include here recommendations on type and number of retail stores, retail

markups for products, and methods of operation)

Wholesale Intermediaries (including type and number of intermediaries,

recommended markup, methods of operation including

cash or credit)

Import and Export Agents (relevant if exporting)

i. Warehousing (type, location)

j. Final Price(s) (your price must incorporate the costs of getting the product to the final

customer – shipping cost, inland transportation cost, insurance,

tariffs, local taxes, markups, and desired local markup)

k. Terms of Sale (e.g., Exworks, FOB, CIF)

l. Payment Method(s) (e.g., cash in advance, open account, or letter of credit)

m. Marketing Budget

Selling Expense

Marketing Communications Expense

Distribution expense

Product cost

Other costs

n. Resource Requirements

Finances

Personnel

Production capacity

Appendixes (Include here any useful supplementary material such as, for example,

helpful tables or charts, highly specific reports from the U.S. government, special

industry-specific market reports, or news articles that are particularly relevant to your

company.)

REFERENCES

Sources of Information for the entire document (REQUIRED) (Don’t forget to track

references. Don’t plagiarize! It’s okay to use someone else’s work as long as you cite it

and as long as you quote it, if it’s a direct quotation. Put all cited references in the

Reference section here.)

Outline For An International Business Plan Page 8