Outline For An International Business Plan (Page 9 of 9) in pdf

Outline For An International Business Plan Page 9

Source: Adapted from Cateora, Philip, Mary Gilly, and John Graham (2010),

International Marketing, 15th ed. New York: Irwin McGraw-Hill

HOW TO WRITE A REFERENCES SECTION: EXAMPLES

Books:

Douglas, S.P. and Craig, C.S. (2008) International Marketing Research, Englewood

Cliffs, NJ: Prentice-Hall.

World Bank (2012) World Development Indicators, Washington, DC: The World Bank.

Articles:

Smith, S. (2012) "The New Economy: What It Really Means," Business Week,

November 17, pp. 27-31.

Knight, G. (1995) "International Marketing Blunders by American Firms in Japan -

Some Lessons for Management," Journal of International Marketing, Vol. 3, No. 4, pp.

107-129.

Reports:

UNCTAD (2013) World Investment Report 2012, New York: United Nations: United

Nations Conference on Trade and Development.

Internet Sites:

Central Intelligence Agency (2001) The World Factbook 2012

( ), Washington, DC: Central

Intelligence Agency.

Hoover’s, Inc. (2012) Hoover’s Online ( ), Austin, TX: Hoover’s,

Inc.

Jupiter Communications Inc. ( ), New York, NY.

Outline For An International Business Plan Page 9