Social Media Audit Template Page 2

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Step 4
Make sure all your accounts are on brand. Proper profile photo, cover photo, icons, bios and
descriptions are proper, and URL is correct.
Mission
Branding Check
Social Network
URL to Profile
Owner
Statement
Y/N
Step 5
Centralize the ownership of passwords.
For example: have your IT department own the key to all the passwords for the social media profiles.
Use a tool like LastPass to share access on a need to use basis.
Mission
Branding Check
Password
Social Network
URL to Profile
Owner
Statement
Y/N
Centralized Y/N
Step 6
Create a process for how new channels will be established going forward and create a criteria.
Make sure to also take note of who is going to approve the requests.
For example:
Requester:
Who is the target audience?
What type of content will be posted in this profile?
Who is going to respond to content?
Now that you’ve conducted your social media audit. Start managing your social
media profiles with Hootsuite Pro. Sign up for a 30-day Trial of Hootsuite Pro today!
SOCIAL MEDIA AUDIT TEMPLATE

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