Buyer Persona Development Worksheet Template

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Pre-CONSULTING wOrkbOOk
g
developing personAs
BUYer
personAs
Buyer personas are a crucial component of successful inbound marketing, particularly
for the sales and marketing departments. After all, the marketing team needs to know to
whom they are marketing, and the sales team needs to know to whom they are selling.
1. What is their demographic
information?
2. What is their job and level of
seniority?
3. What does a day in their life look
like?
4. What are their pain points?
What do you help them solve?
5. What do they value most? What
are their goals?
6. Where do they go for
information?
7. What experience are they
looking for when seeking out
your products or services?
8. What are their most common
objections to your product or
service?

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