Business Plan Template With Comments Page 5

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Motivation Objectives and Goals
Why do you want to start a business?
Be open and honest e.g. Asset which could be used more effectively/farm and
buildings/uncertaintity in farming
Would like next generation to continue farming therefore another enterprise is
needed
Local facilities available for tourists such as--- name them.
Better quality of life
Would have a valuable asset created
Like people
Have skills and potential to expand business
Freedom to manage own business
What do you want to achieve with your business (which goals do you want to
pursue and what size do you want to attain)?
Be specific and break them down– use detail from overall plan.
e.g. Have a successful self catering business
VERSUS
Complete construction and fit out by end year 1.
Achieve full occupancy of 16 weeks of tourist season in year 2 with a turnover
of €6,000.
Set Specific, Realistic Achievable Goals
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