Business Plan Template With Comments Page 8
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20Market Research & Promotion
Describe your market, future developments and your potential customers
(local, county, national and international)
Be specific. Who will your customers be? Where will they come from? Is there a
particular age profile.? Who uses this product service already? Where do they get it
from? Are there any statistics available from dept of Agriculture, Regional Tourism
Authority etc?
Have you contacted future customers? If so, what was their reaction?
What image will your business present? Think about your business image in
the following areas: Pricing, Name, Quality, Advertising, Website etc.
How will you advertise, e.g. business cards, press articles, word of mouth etc. Are
there websites that you can get listed on locally free of charge? Do you need your
own website?
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