Ielts Sample Essays And Letters Page 26
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8826 / IELTS ESSAYS AND LETTERS
Some people believe that commodities that are popular among consumers
reflect the power of advertisement rather than the real needs of people. Do
you agree or disagree?
Whether we like it or not, advertisement has been pouring into our daily life.
They are so powerful that some people believe that it is not the needs of
people but the power advertisement that makes commodities popular.
Personally I don't agree with this opinion.
First, let's make clear what the real needs of people are. Real needs can be
divided into two categories: the material satisfaction and spiritual
satisfaction. People tend to regard material satisfaction as real needs and
spiritual satisfaction as waste of money and time. This is not true. Some
commodities may not be useful but they give the owner a kind of
satisfaction.
Second, let's make clear the reason why advertisement is powerful. The key
principle of advertisement is to grasp the needs of consumers, then pass the
potential consumers the information that their commodities can meet the
need. Advertisers can promote the needs of people, exploit the needs or even
produce the needs of people. But whatever they do, it will be based on the
needs of people.
However, there are some advertisements that exaggerate the functions of the
commodities to tell the wrong information to consumers. They make the
commodities popular by cheating the majority of consumers. And also, there
are some commodities that do harm to the healthy of consumers and to the
society. For example, smoking is poisonous, but the advertisements try to
make a heroic image of the smokers, as a result, smoking is popular among
young people who are dreaming to become heroes. But such advertisements
are minorities.
In summary, advertisements bring us convenience to choose the
commodities that can meet our needs. Most of the commodities are popular
due to their usefulness. Only some of them are due to the influence of
advertisement.
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