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D A N A D E T R I C K

1957 Palm Ave San Mateo, CA 94403 |

(650) 759-0778 |

Experienced marketer with 7 years of expertise leading integrated marketing campaigns that drive

brand and bottom line growth for Fortune 500 organizations.

• Brings a comprehensive knowledge of multi-channel marketing and campaign development with a strong focus on

customer acquisition.

• Strong background in media planning and working with campaigns designed to drive sales, new product launches, and

customer engagement across multiple targeted platforms.

• Develops client-facing collateral and sales enablement tools from production through delivery for F1000 companies.

• Effectively leads projects and cross-functional teams under a well-defined creative vision.

• Strategically plans and executes media campaigns with budgets of up to $30M.

E X P E R I E N C E

AGENCY XYZ

| New York, NY

Oct 2008 – Present

Jan 2011 – Present

Media Manager – Account Services

Specialist – Account Services

Oct 2008 – Jan 2011

Leads the strategic planning and execution of over 60 B2C media campaigns from inception to execution for a traditional

media agency, working with top accounts including TD Bank, Nestle, Michael Kors, IKEA, and Sony.

• Supervises a 2-person team, working cross-functionally with brand marketing, sales, creative and support teams and

outside agency partners on all campaign initiatives and launches.

• Conducts research around target audiences and outreach strategies with an emphasis on outdoor media.

• Collaborates with vendors to determine availability of media units by location, and present final strategy to clients

detailing budget, audience, and potential reach.

• Ensures ongoing adherence to campaign timelines and budgets ranging from $500K to $30M.

• Analyzes campaign and media plan performance in regard to audience engagement and overall campaign spend,

compiling key insights to inform future spending levels.

Key Accomplishments:

• Managed and executed a successful global campaign supporting Citibank’s international advertising initiatives, leading to

a 6-month program extension.

• Led the TD Bank digital media campaign selected as a finalist in the Digital Place-Based Advertising Association Awards.

• Project managed the creative execution of Nespresso’s (Nestle) new product launch utilizing life-size build-outs on

Boston transit shelters, generating a 22% increase in local retail sales.

• Increased sales for Chanel’s retail program by 20% through strategic placement of media in select nationwide markets.

• Sole manager nominated and selected to attend WPP’s MBA Marketing training program for 2015.

E D U C A T I O N

| San Luis Obispo, CA

CALIFORNIA POLYTECHNIC STATE UNIVERSITY

2008

BS, Business Administration, Marketing Concentration (Dean’s List)

M E M B E R S H I P S & A F F I L I A T I O N S

Digital Marketing Specialization, Coursera | Volunteer, Project Sunshine (2011 – Present)

S K I L L S

MS Office, Google Docs, MRI, Scarborough Data Analysis, Adobe Illustrator (Basic), Windows/Mac; Fluent in Spanish.

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