Sample Moose Mountain Cafe Business Plan Page 3
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28Target Market
Business Owners & Workers - During the week, 2000 people work in Moose Mountain.
Most of them work early in the morning, so the Café will open at 6:30. This group includes
managers, factory employees, retail clerks, professionals, tradesmen, laborers, and other
food service workers. This group will form the base clientele, as many will be repeat
customers. A number of tradesmen have promised to patronize the café every day. Fast,
accurate service will be provided, as these customers often have limited time to eat.
Local Residents & Workers - Small ads will be placed weekly in the dining section of the
local newspaper. Specials will be promoted with an A-frame sign and, during slow
periods, coupons and “2-for-1” deals will be offered. Menus will be distributed to local
businesses and faxing in orders will be encouraged. Take-out will be attractively boxed and
given equal priority to sit-down services.
Tourists - Menus will be distributed to the local lodging establishments to encourage their
guests to come to the Café. Advertisements and listings will be placed in statewide and
regional tourist guides and publications. Menus will also be placed at information booths
and other spots likely to have tourist traffic.
Other – Moose Mountain Community College is nearby. Students there are likely to visit
Moose Mountain Café on the weekends, on very nice days and during their holiday
periods. Flyers will be distributed on campus during those times, offering the students a
percentage discount on certain meals and during certain times.
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Parent category: Business