Vetting Potential Interviewees

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Distilled Content Guide - Audience Research
Vetting potential interviewees
Age
Gender
Under 12 years
Female
12-17 years
Male
18-24 years
Other
25-34 years
35-44 years
45-54 years
!
55-64 years
!
65-74 years
75 years or older
Education
Marital status
Some high school, no diploma
Single, never married
High school graduate or equivalent
Married or domestic partnership
Trade/technical/vocational training
Widowed
Associate degree
Divorced
Bachelor’s degree
Separated
Master’s degree
Professional degree
!
Doctorate degree
!
Last Purchase
Household income
0-3 months
$20,000 or less
$20,000 - $30,000
3-6 months
$30,000 - $50,000
6-9 months
$50,000 - $70,000
9-12 months
$70,000 - $100,000
12+ months
$100,000 or more
Never
Not stated

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