Sample Job Description: Director Of Marketing/communications/p.r.
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3Developed by Simone P. Joyaux, ACFRE and Tom Ahern, ABC
Rhode Island USA
Sample Job Description: Director of Marketing/Communications/P.R.
Reports To:
Executive Director
Status:
Exempt
Job Summary
Responsible for planning, development and implementation of all of the
Organization’s marketing strategies, marketing communications, and public relations
activities, both external and internal. Oversees development and implementation of support
materials and services for chapters in the area of marketing, communications and public
relations. Directs the efforts of the marketing, communications and public relations staff and
coordinates at the strategic and tactical levels with the other functions of the Organization.
Primary Relationships
The position reports to the Executive Director and serves as a member of the senior
management team.
This position participates with the Board of Directors, Executive Director and other
management staff in charting the direction of the Organization, assuring its accountability to
all constituencies, and ensuring its effective operation.
Within the Organization, the position has primary working relationships with the
Executive Director, senior management team, staff of the Marketing/Communications/P.R.
function, and the service providers.
Outside the agency, the position coordinates, primarily, with the media.
Principle Accountabilities
Marketing, communications and public relations
1. Responsible for creating, implementing and measuring the success of:
a comprehensive marketing, communications and public relations program that
•
will enhance the Organization’s image and position within the marketplace and
the general public, and facilitate internal and external communications; and,
all Organization marketing, communications and public relations activities and
•
materials including publications, media relations, client acquisition and so forth.
2. Ensure articulation of Organization’s desired image and position, assure consistent
communication of image and position throughout the Organization, and assure
communication of image and position to all constituencies, both internal and external.
3. Responsible for editorial direction, design, production and distribution of all Organization
publications.
4. Coordinate media interest in the Organization and ensure regular contact with target
media and appropriate response to media requests.
5. Act as the Organization’s representative with the media.
6. Coordinate the appearance of all Organization print and electronic materials such as
letterhead, use of logo, brochures, etc.
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Parent category: Business