(Community Name) Creative Brief

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Note boxes will expand to accommodate verbiage. Try to keep Creative Brief as concise as possible..
(Community Name) Creative Brief
Agency/Graphic Designer:
____________________________________
Agency Phone:______________ Fax: _____________ Email: ______________________
AgencyAddress: ______________________________________________________________
Street
City
State
Zip Code
Clear, concise description of project – keep brief.
Project Summary:
Target Audience:
Whom are you trying to attract? Be specific.
One or two key “thrusts” – those most important to the project’s success.
Key Messages:
What’s in it for the audience?
Key Benefits:
Background/Competitive Positioning:
Briefly discuss the competition, market realities, obstacles,
etc.

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