Creative Brief - Offline printable pdf download

Creative Brief - Offline

CREATIVE BRIEF – OFFLINE

This document details the key information for briefing in a direct mail project.

The author of this brief must e-mail

it to the Creative Director and Creative Services Manager as early as possible. It is important that they have sight

of this brief in advance of the creative briefing.

Client:

Date Issued:

Job Number:

Doc Version:

Job Name:

Author:

KEY MESSAGE TEMPLATE

For TARGET AUDIENCE who CUSTOMER INSIGHT, BRAND NAME is the DESCRIPTION OF PRODUCT OR SERVICE

that HOW IT MEETS THE CUSTOMER NEED.

For

who

is the

that

BACKGROUND

Relevant information about client, market sector or any other issues that may be relevant.

CHALLENGE

What do we ultimately want to achieve for this client?

TARGET AUDIENCE

Who they are, age grouping, where do they live?

CUSTOMER INSIGHT

What do they think? What makes them tick? What problems or aspirations do they have? This may or may not be

related to your client’s product or service.

RELEVANT PRODUCT/SERVICE FEATURES

What are the key features of the product or service that we want to draw out?

BENEFIT

How exactly do the features benefit the customer?

Confidential: 235000.xml

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23/07/2015

Creative Brief - Offline