Complaint Form

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South East Radio Complaint Form
Advertising Commercial Communications
Making A Complaint
You must complete this form in full.
Under Sections 48(1)(d) Children’s Commercial Communications Code & General Commercial
Communications Code of the Broadcasting Act 2009, any listener may refer a complaint to the BAI if
they are unhappy about advertising / commercial communication content on an Irish licensed
broadcasting service (both radio and television).
Your complaint must be made no later than 30 days after the broadcast.
When submitting a complaint concerning a commercial communication, a complainant may
refer to the Children’s Advertising Code or the General Commercial Communications Code.
A commercial communication is defined as ‘any form of announcement on radio and
television coming within the recognised character of advertising, sponsorship and
teleshopping and any other form of commercial promotion.’
General Commercial Communications Code
Children’s Commercial Communications
Code
Main Sections: -
Main Sections: -
General principles and rules applying to all
1 Social values
3
commercial communications (including the protection
2 Inexperience and credulity
of the individual & society; offence, harm and human
3 Undue pressure
dignity; transparency; and assessment)
4 Special protection for children in advertising
4 General rules pertaining to all advertising and
5 General safety
teleshopping
6 Violence
5 Rules pertaining to specific advertising techniques
7 Diet and Nutrition
6 Rules pertaining to sponsorship
8 Parental responsibility
7 Television product placement
9 Programme characters
8 Rules pertaining to specific products and services
10 Product prohibitions and restrictions
9 Prohibited communications
11 Identification and separation
10 Appendix (a list of principal legislation that may
affect commercial communications)
12 Insertion of advertising
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