Campaign Advertising And Propaganda Worksheet printable pdf download

Abe

American Government

Campaign Advertising & Propaganda

The logical conclusion for the development of propaganda techniques is in its application in

the form of television commercials. Each of the techniques we've discussed is employed in

campaign commercials. In today's "soundbite campaigns" effective commercials may be the most

influential component of political campaigning.

In the following collection of videos, it is important that you are able to not only realize the

types of propaganda being used within each, but also the type of both positive and negative

commercials being used...

Quick Reminder of Seven Key Forms of Propaganda:

1.) Plain Folks: Candidate Pretends to be commoner

2.) Bandwagon: Attempts to get voter to follow the "majority"

3.) Glittering Generalities: The use of broad and vague statements

4.) Card Stacking: Presenting only one side of the issue and juggling facts and statistics

5.) Playing on Emotions: Use of symbols, sounds and settings to try and transfer feelings to the candidate

6.) Blame: blaming the apposition for something over which the;' bad little control

7.) Name Calling (smear tactics): Giving opposition a bad name/spreading false rumors/exaggerating

Positive Commercials:

Type1- Profile Spots: These are informational commercials trying to acquaint the voters with the

candidate's vision, strengths, background, vision, and character.

They are useful for: ___________________________________

• What propaganda techniques did you see in this set? Explain:

Type 2- Testimonial Spots: Use famous figures that people know of to help establish the candidates

credibility. These types of advertising used to be very important before the dawn of the information

age and blow by blow television reporting.

Has this type of commercial declined or increased in value recently?________________

• How can using big-wig testimonials be a double edged sword?

• What propaganda techniques did you see in this set? Explain:

Type 3- Accomplishment Spots: Where the public office holder justifies his record end recounts the

highlights of their time m public office.

•Candidates who feel confident enough to "let their records speak for themselves must be

careful not to appear "___________________________________________________ "

' You may be expected to identify both in a sample commercial for your test essay question.

Campaign Advertising And Propaganda Worksheet