Business Plan Checklist
Executive Summary
• Contains summarized information about proceeding categories
• Summarizes assets and funds
• Summarizes financial requests
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Objective
• Mission statement
• Goals
• Company future plan
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Product and Services
• Description of products/services
• Cost of making/upgrading/staffing products and services
• Projected income from products/services
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Market Analysis
• Targeted demographic (education, age, location, sex, income, etc.)
• Trends in the market
• Competitive analysis
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Advertisement
• Forms of advertisement and promotion
• Description of how product is positioned, placed and sold.
• Description of customer support
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