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NAMING YOUR BUSINESS
A business name should be memorable, clear and interesting. You might not need to
reinvent the wheel, but you do need to select a name that tells people what you do.
Here are a few exercises to help you get your process started.
EXERCISE 1
Before you choose a name, develop a few options based on what you do, your
niche, and your favourite themes linked to your niche. Remember, you might not
be able to register your first choice, so you need a few options:
List three ideas based on the products or services you plan to provide
(e.g. Event linens, Custom event invitations, Event coordination and production):
1.
2.
3.
List three ideas based on your special niche (e.g. affordable event linens, exclusive
invitation designs for small businesses, event coordination and production for tech
startups):
1.
2.
3.
List three ideas combining a favourite theme with your special niche:
(eg. Bollywood Night styled event linens, Great Gatsby Event Invitations,
Insta Party Business Product Launch):
1.
2.
3.

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