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EXERCISE 2
Now let’s try finding a list of companies and phrases that impresses you. For
example: I am obsessed with the event planning company name “Save the Date”.
List three business names that you love (this does not have to be in your industry):
1.
2.
3.
List three words that resonates with you that might be used to describe your
business:
1.
2.
3.
EXERCISE 3
Now that your ideas are flowing I want you to use the space below to try pairing
different words and ideas from Exercise 1 and 2 to form a list of names that you
like:

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