Sample Radio Ad Format printable pdf download

Sample Radio Ad Format

SAMPLE RADIO AD FORMAT

Production Note: Use this to identify elements, which are present

throughout the commercial (e.g. All talents speak with a 50's accent).

MUSIC:

MUSIC IS ALWAYS CAPITALIZED AND UNDERLINED

SFX:

AMBIENT NOISE TYPICAL OF AN OFFICE. THIS IS SOUND

EFFECT. WRITTEN IN CAPS.

JACK:

Hi my name is Jack. Name is written on the left side. Whatever I say or do

is written on this side. I need to call my wife. (Fading off) Where is the

phone...

SFX:

AMBIENT NOISE IN APARTMENT. TV IS ON. SOUNDS OF DISHES

BEING WASHED. THIS IS SOUND EFFECT. WRITTEN IN CAPS.

JILL:

I am another character. The same format applies here.

(SFX: LOUD PHONE RING. THIS IS SOUND EFFECT. WRITTEN

IN CAPS. INDENTED WHEN WITHIN A SCENE).

JILL:

Huh, (PLATES HIT THE FLOOR. SFX WITHIN DIALOGUE

WRITTEN HERE). Oh, the phone scared me! Hello?

JACK:

Hi Jill. I am going to be late tonight.

MUSIC:

SAD INSTRUMENTAL UP AND OUT

ANNCR:

I am the announcer. Typically the spokesperson for the product.

Sample Radio Ad Format