Social Media Cheat Sheet For Businesses
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1Social Media Cheat Sheet
For Businesses
Users
Pros
Cons
Facebook has over 1 Billion Active Monthly Users.
Very easy mutual messaging once you've grown your network.
Di icult to keep the personal and business content separate
Growing older age groups
Transparency of networks updates therefore great reach
Tons of platform updates and rules which constrain marketing
Declining youngest demographics - esp. under 18s
Great for ramping up small business with world-class analytics & ads
Increase in suggested marketing and paid posts
Google+ has 540 Million users
Integrating with Google's other services eg. Google Search, YouTube.
Complexity of how G+ does and will mix with other Google Tools
Major functional changes expected as the platform develops
Note: Nearly 1 Million searches per minute on Google. (not G+... yet)
Easy connectivity with large arrange of Google Bloggers & Groups
Low audience compared with Facebook
Around 70% Male, 30 Female, 37% above 35 years old
Free and good opportunists now while the platform is growing
500 Million, 320 New accounts per Minute
Being able to talk to anyone
They may not talk back!
340 Million tweets per day.
Easy to have or follow discussions on any topic
Fast moving and di icult to connect with relevant people / content
Twitter users - 38% above 35 years old
Breaks the news, and you can be ahead of any topic
Lots of unique content required for great wins
500 Million Registrations* (5 Million AU) - 100 New accounts per minute
Biggest business networking in the world, tight networking rules
Premium accounts needed for better access
Note: 175 Million Active per month
Great for personal branding and social proof (online resume)
Lots of spam content and non-relevant lead generation by 3rd parties
LinkedIn Users - 50% above 35 years old.
Easy networking and connecting with relevant people, groups, industries.
Lots of hurdles to connect with people unlike other platforms.
More than 1 billion unique users visit YouTube each month
Video is highly engaging if done right
Lots of junk - 30% of videos account for 99% of views on the site
Over 6 billion hours of video are watched each month on YouTube
One of the most shared content platforms (with images)
Cost Barriers - price, time, resources to produce relevant content
YouTube users 35% above 35 years old
VideoSEO huge opportunities; inc. Page 1 results on Google
Concept Barriers - unique and engaging concepts are hard to create
48.7 Million users (Lots of Housewives with High Annual Income)
Pinterest buyers spend more money, more often, on more items than
Need highly visual and unique content to make an impact
83% of the global users were women (2012)
any of the other top 5 social media sites.
Not applicable to many businesses
Pinterest has 2.5 Billion Page Views Monthly
Highly Visual and simple platform to browse, 80% repins (sharing)
Narrow demographics must be aligned to your business goals
100 Million Active Users (monthly) upload 40 Million photos per day
Allows personal insight to people and brands
Need highly visual and unique content to make an impact
Only 41% of users above 30 years old, 8% above 50 years old
Clear and transparent contact, easy to grow and connect your network
Not applicable to many businesses
Instagramers predominately use broken or poor language
Great for visual consumer brands
Very poor censorship
SnapChat - 26 Million Monthly Active Users
Exclusivity of sent messages with growing feature set.
Need highly visual and unique content to make an impact
26% of 18-29 year olds use the service, 9% of all smart-phones have SnapChat
Unexpectedness and surprise, like MMS but free to message network
No censorship (but less people using it to be naughty!)
Upload 150 Million Photos per day (More than Facebook)
Direct Marketing Tool with analytics
Need great o ers and content to maintain membership
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Parent category: Education