Digital Marketing Strategy Template
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Digital Marketing Strategy Template
This worksheet is designed to help you establish a strong digital marketing presence. Executing
on your strategy will require foresight and discipline, but if you follow these simple guidelines,
your strategy will be comprehensive enough to make you successful.
1
DIGITAL MARKETING AUDIT
Start with a baseline. These will be the metrics that inform your strategy and the numbers that you measure
your success by:
• Monthly visits to your website
• Size of email list
• Monthly visits from organic search
• Twitter Followers
• Monthly referral traffic
• Facebook Likes
• Monthly visits from social media
• LinkedIn Followers
• Monthly visits from email
• Google+ Circles
2
WHAT ARE MY PRIMARY OBJECTIVES?
Next, you need to establish your primary objectives for your digital marketing efforts. Here’s a short list
of possible objectives:
• Grow my email list
•Sell more products online
• Drive more traffic to my website
• Make a bigger name for myself,
• Build more assets that will drive organic
my company, or other people in
search traffic and email list growth
the organization
•Grow my social following
You should choose between three and five objectives and you should quantify them. Make sure that you have a
number to hold yourself accountable to. A good benchmark is 10 – 20 percent monthly growth in most areas.
3
WHAT CHANNELS WILL I USE TO ACCOMPLISH THESE OBJECTIVES?
Next, assess what channels you need to leverage in order to make this a reality. A short list of channels
and methods include:
• Blogging
• Twitter
• Premium (Gated) Content
• Facebook
• Videos
• LinkedIn
• Webinars
• Google+
• Podcasting
• Pinterest
• Email
• Instagram
The list goes on and on. The most important thing you can do is limit your scope. We recommend starting with
3-5 channels and then adding more the next quarter. This both forces you to focus on the channels you choose
and ensures that you don’t spread yourself too thin.
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