Resumes & Cover Letters Page 13
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Functional Resume Sample
Mack Haviland
1100 N. Grand Street
Glenwood Springs, CO (970) 222-5050
haviland@coloradomtn.edu
OBJECTIVE
Seeking to obtain the Marketing Coordinator position with Sports Authority in the recreation
sports industry utilizing my strong interpersonal skills, and exceptional organizational skills.
EDUCATION
BS in Business Administration in Finance/Marketing
May 2012
Glenwood Springs, CO
G.P.A.: 3.65/4.0
RELEVANT EXPERIENCE
Marketing, Sales, and Public Relations
Created sales and marketing materials for technology trade shows.
Developed a consistent pattern of repeat sales and customer loyalty; identified
customer needs.
Researched and developed a public relations campaign; created a database for
1,000 media contacts.
Communication
Wrote a weekly entertainment column for the Colorado Mountain College online
newspaper, ENews.
Presented group research results to bank executives and sales team.
Developed an efficient system to generate weekly sales reports using Excel and
presented the reports to the sales manager.
Administration and Organization
Maintained the Colorado Mountain College Foundation Alumni Contact database.
Processed numerous direct mail marketing projects under budget and on time.
Assisted with organizing and planning the 50
Reunion for the Class of 1985.
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RESEARCH PROJECTS
“Market Research Analysis for Alpine Bank” Fall, 2010
Conducted customer satisfaction surveys and interviews. Researched
demographics, market trends, and competitors. Developed an ad campaign
and a customer loyalty program. Analyzed data and made recommendations
for improvements for the Wichita branches.
“Business Plan for Sports Equipment Rental Store” Spring, 2008
Researched and developed a business plan for a start-up retail store.
Estimated operating costs and developed a break-even point. Projected cash
flow accounting for the net present value of money. Designed an information
system and financial database for the business.
WORK EXPERIENCE
Marketing/Sales Intern
Blizzard Marketing
Glenwood Springs, CO 2010–present
Sales Representative
Sports Authority
Glenwood Springs, CO 2008–2010
Alumni Assistant
The Foundation
Glenwood Springs, CO 2007–2008
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