Content Strategy Template
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2.
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www
grassrootsgrowth
ca
Content Strategy
Template.
WHAT IT IS
For more information
It’s important to have a plan for how you will create and release
on this topic, see the
Grassroots Growth
content to your communities. See our sample content strategy on
handbook on Building
this page. The following page contains a blank template that will
a Following Online
help you to develop a detailed plan for how to roll out the content
and Offline.
you create.
GOAL: To promote our upcoming community barbecue, an event being held to raise
awareness of our work, raise money, and recruit volunteers.
Platform
Key Message
Audience
Timeline
Responsibility
Blog
The importance
People in the
Two weeks before
Board chair
of building
non-profit sector
the barbecue
community,
interested in
getting to know
community
your neighbours,
building, people
and giving back
engaged in their
local community,
potential donors
and volunteers
Facebook
Event
Facebook
Three weeks
Social media
announcement
followers and their
before the
volunteer
friends
barbecue
Twitter
Encourage to read
All followers
Day of the blog
Social media
the blog post
interested in
post
volunteer
community
building
Twitter
If you’re in the
Followers who live
Series of tweets
Social media
area, come to the
in the
during setup and
volunteer
event!
neighbourhood
event
powered by volunteer toronto
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