News Release Template - Sample printable pdf download

Exhibitor Marketing Toolkit

SAMPLE ONLY

NEWS RELEASE TEMPLATE

Use this sample press release as a guide in announcing the products and services you will be featuring at the

2017 SHOT Show.

For Immediate Release

Contact: [NAME]

[INSERT TODAY’S DATE]

555-555-5555

[INSERT COMPANY NAME] among 1,600 exhibitors

at the 2017 SHOT Show

in Las Vegas

YOUR CITY [INSERT DATE, e.g. November 1, 2016] – [INSERT COMPANY NAME] will be joining an

amazing list of more than 1,600 exhibitors at the 2017 SHOT Show

, January 17-20, at the Sands Expo Center

in Las Vegas.

The SHOT Show is the world’s most comprehensive tradeshow for professionals involved with the shooting

sports, hunting and law enforcement industries. It attracts an impressive 64,000 industry professionals from all

50 U.S. states and more than 100 countries.

“We always get excited about exhibiting at the SHOT Show. With so many of our customers and contacts

attending the show, we expect to have very productive conversations that prove to be lucrative for both of us,”

says [INSERT FIRST AND LAST NAME, COMPANY TITLE].

[YOUR COMPANY’S HIGHLIGHT]

[INSERT COMPANY NAME] will be featuring its new [INSERT PRODUCT/SERVICE HERE ALONG

WITH RELEVANT INFORMATION TO ENCOURAGE VISITS TO YOUR BOOTH].

[LAST NAME] says attendees will be able to meet face-to-face with his team members, and to discuss

opportunities to enhance inventory that will drive the next selling season.

Registration for the 2017 SHOT Show is now open. Early bird discounts are available for a limited time as well

as discounts for National Shooting Sports Foundation members. See full details at

The SHOT Show is owned by the National Shooting Sports Foundation, and is restricted to the shooting,

hunting and outdoor trade professionals and commercial buyers and sellers of military, law enforcement and

tactical products and services ONLY. The SHOT Show is not open to the general consuming public (e.g.,

private visitors, hunters, sports shooters, members of hunting and sports shooting clubs, etc.). Proof of

professional affiliation is required.

[INSERT YOUR COMPANY’S INFORMATION INCLUDING LOCATION, OWNERS, TYPE OF SHOOTING

SPORTS PRODUCTS/SERVICES].

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News Release Template - Sample