Sample Sales Letter printable pdf download

Sample Sales Letter

January 2013

Dear Mr. Smith,

Today’s definition of “cruising” extends far beyond the vision of today’s

mega ships. I am talking about a refined, comfortable, memorable, enjoyable

new format known as River Cruising. As you will soon understand, River

Cruising is HOT, and is becoming the next BIG Thing.

River Cruising is without a doubt becoming the most popular vacation

segment thanks to the convenience and luxury attached to today’s ships. It is

the undisputed “ideal” way to relax and enjoy many of Europe’s most

beautiful cities, villages and landscapes. It is fast becoming one of the most

popular listings on the seasoned traveler’s “Bucket-List.”

With this in mind, I have an offer that I am hoping you will find

difficult to refuse.

I am betting that your membership would enjoy an entertaining informative

session outlining the benefits of cruising Europe’s rivers. The options here

include The Rhine, Seine, Mosel, Maine, Danube and others. The countries

along the most popular rivers include Germany, Austria, Hungary, Holland,

Italy, France and Belgium.

River Cruising has become a HOT topic. Very hot!

My presentation will not be promotional in any way. It will consist of a

short, lively educational “lunch-and-learn” session designed to stimulate

your group’s imagination.

As you might detect, I am a strong River Cruise advocate. To help educate

the community, I have put together an informative 20-minute presentation

complete with music, colorful photographs ... and time allowing for personal

questions.

I would look forward to having the opportunity of introducing River

Cruising to your members. Depending on the number of questions raised,

you can budget 20-30 minutes for this entire program.

To make this session even more meaningful, I will prepare and distribute a

leave-behind capturing the essence of the presentation.

Sample Sales Letter