Project Template printable pdf download

Project Template

Company background:

A couple of lines on your business, its operations and it's mission statement.

Point of contact:

Team members or department names and contact information.

Project summary:

One or two sentence summary of the project. E.g “Our client is a major telecoms

provider undergoing a campaign to advertise their new youth friendly mobile

packages. We are looking to commission an animated TV commercial in the art style

of Peppa Pig that appeals to parents and children”

Use this section to outline the target audience and aims of the video/ campaign. Any

competitors work to compare to or differentiate from? Any key information that might

need to be conveyed? What should the video make the audience think, feel or take

action on after viewing?

This should provide a more visual description of the project with a breakdown of the

action or timeline of events. This is best described via a script or a storyboard if

available, if so mention here and attach along with this brief. Relay information on any

creative work already undertaken internally or by another vendor. Mention if you

have a clear vision of the style or medium already along with examples of work you

have seen and would serve as visual references.

Web links to images and videos that serve as visual or content inspiration for the

project. This could be youtube, image galleries or assets needed for the project.

Creative Brief Template by

Project Template