Minimum Advertised Pricing Policy/agreement printable pdf download

MINIMUM ADVERTISED PRICING POLICY/AGREEMENT

Interactive Life Forms, LLC (“ILF”) actively supports the advertising and promotion of its products by its

dealers and their sales representatives through materials provided by ILF at no or nominal cost. Effective

July 20, 2015, a NEW Minimum Advertised Price (“MAP”) on all ILF products will be in effect. This

policy applies only to U.S. dealers and their respective sales representatives. We have implemented this

MAP policy to preserve our strong reputation for providing customers with high value products and

valued after sales support. We greatly appreciate the efforts of all dealers and their respective sales

representatives to distribute our products and support their customers. ILF, in its sole discretion, reserves

the right to discontinue doing business with any reseller that advertises any product(s) covered by this

MAP Policy at a price lower than the MAP.

Please review the following terms and conditions of our policy:

1. The MAP for all ILF products shall be no less than 10% off Manufacturer’s Suggested Retail

Price (“MSRP”) listed in Exhibit A attached hereto. ILF at its sole discretion may modify this list

and/or MSRP from time to time.

2. This MAP policy applies to all forms of product marketing and/or advertising, including, without

limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order

catalogs, online, social media sites, apps and internet or similar electronic media, television, radio

and public signage. The MAP policy is not applicable to any in-store advertising that is displayed

only in the physical store and not distributed to any customers.

3. This MAP policy only applies to advertised prices and does not apply to the price at which the

products are actually sold or offered for sale to an individual customer within the distributor’s

retail location or over the telephone. ILF distributors remain free to sell MAP products below

MAP. We cannot discuss your pricing practices with you or make any agreements with you

regarding your pricing practices. ILF cannot negotiate or make any exceptions with respect to the

MAP policy.

4. Website features such as “click for price”, automated “bounce-back” pricing e-mails, pre-

formatted e-mail responses, forms, and automatic price display for any items prior to being placed

in a customer’s shopping cart, and other similar features are considered to be communications

initiated by the dealer (rather than by the customer) and thereby constitute “advertising” under

this MAP policy.

5. MAP does not establish maximum advertised prices. If pricing is displayed, any strike-through or

other alteration of the MAP is prohibited. Advertisements for bundles (from ILF or third party)

including an ILF product must separately list the price of the ILF product at a figure that is at or

above its MAP.

6. ILF’s MAP policy does not in any way limit the ability of a dealer to advertise they “have the

lowest prices” or “will meet or beat any competitor’s price,” that consumers should “call for a

price” or phrases of similar import as long as the price advertised or listed for products is not less

than MAP.

7. Intentional and/or repeated failure to abide by this policy will result in termination of

distributorship. ILF does not intend to do business with distributors or sales representatives who

Minimum Advertised Pricing Policy/agreement