Media Advisory Template - Torch Run Ontario

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-MEDIA ADVISORY-
FOR INSERT DATE OF THE EVENT
WHO:
List the key participants
WHAT:
Provide a succinct description of the event or campaign
WAL-MART® is working with the Law Enforcement Torch Run
across Ontario through the “Toonies for Torches” program. Torch
icons will be sold through WAL-MART® checkouts for a Toonie
($2.00). In 2009, over $180,000 was raised for this great cause.
The goal for 2010 is to raise in excess of $200,000! This initiative
will connect the stores with Law Enforcement Services/Agencies
and Special Olympics athletes.
WHERE:
Provide a general description if there are multiple locations in your
area, ie. Participating Wal-Mart locations across Ontario
Or
Provide a specific location if the event is taking place in only one
location, ie. 18 Wynford Drive, Toronto, Ontario
WHEN:
Provide the dates of a campaign or the exact date with times if the
event occurs over one day.
®
OBJECTIVE:
The Law Enforcement Torch Run
for Special Olympics is the
movement's largest grass-roots fundraiser and public awareness
vehicle. Special Olympics Ontario provides sports training and
competition for over 16,000 people with an intellectual disability.
Wal-Mart believes in supporting organizations that are making a
difference in their communities.
CONTACT: To schedule an interview, a photo opportunity or to
receive more information, please contact:
Insert key contact for Law Enforcement Torch Run, Special
Olympics (if applicable) and additional partners (if applicable)
Example:
Cody Jansma, Manager, OLETR
(416) 447-8326, ext. 260,
E-mail

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