Nfte Written Business Plan Rubric Template Page 3
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2
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4Opportunity Recognition &
Market Research
Promotion & Sales
Business Financials
Business Structure
Student is able to:
Indicator
4 – Exceeds Expectations
3 – Meets Expectations
2 – Below Expectations
1 – Little or No Value
Communicate how their
3.1 Marketing
Highlights 5 or more distinct
Highlights 5 or more distinct
Highlights 4-5 distinct features
Highlights 3 or less features;
product or service benefits
Plan
features of product or service
features of product or service
of product or service but
features are poorly described
members of their target
and thoroughly explains how
and explains how these will
explanation of customer
and not connected to
market
these will benefit members of
benefit members of target
benefits are general and not
consumer benefits
target market; rationale
market
tailored to members of target
supported by market research
market
Promote their business to
3.2 Promotion
Describes 5 or more feasible
Describes 5 or more feasible
Describes 4-5 feasible
Describes 3 or less promotional
members of their target
promotional strategies in detail
promotional strategies in detail
promotional strategies but
strategies; strategies are
market through multiple
and explains how each is
and explains how each is
strategies are general and not
unclear and not connected to
modalities (physical and
tailored to reach members of
tailored to reach members of
tailored to members of target
members of target market
digital)
target market; rationale is
target market
market
supported by market research
(7-8 points)
(5-6 points)
(3-4 points)
(1-2 points)
Create effective strategies
3.3 Sales
Sales methods are specific,
Sales methods are specific,
Sales methods are identified,
Sales methods are missing or
to sell to and retain
Methods
feasible and tailored to
feasible and tailored to
but may not all be feasible or
are irrelevant to members of
customers in their target
members of target market;
members of target market
appropriate for members of
target market
market
innovatively uses information
target market
from the consumer profile to
support methods
Use primary and secondary
3.4 Sales
Sales estimates are reasonable;
Sales estimates are reasonable;
Sales estimates are somewhat
Sales estimates are not
research to realistically
Estimates
provides compelling rationale
provides rationale based on
reasonable or provides unclear
reasonable; rationale is missing
forecast future sales
based on market research,
market research, seasonality,
rationale based on market
or inaccurate
seasonality, maximum
maximum capacity, and break
research, seasonality,
capacity, and break even units
even units
maximum capacity, and break
even units
Section Total
/20
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Parent category: Business