Pre-Launch Cheat Sheet
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Complete Pre-Launch Cheat Sheet with your personal data - all interactive fields are highlighted in places where you should type, access drop-down lists or select multiple-choice options.
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2PRE-LAUNCH CHEAT SHEET
O U R H A N DY C H E C K L I S T F O R E R R O R - F R E E E M A I L
Ask how WhatCounts’ full-service agency can do all this for you.
CAMPAIGN DETAILS
Campaign Name ________________________________________________________
List Name
________________________________________________________
Subject Line
________________________________________________________
Send Date
________________________________________________________
C O M P L E T I O N C H E C K L I S T
EMAIL DESIGN & CODING
q Does the email design adhere to brand guidelines?
q Does the email use valid code according to W3C standards? ( )
q Does the email render well across desktop/webmail clients? (Outlook, Gmail, etc.)
q Does the email render well on mobile devices?
q Has a text version been created?
q Have you setup appropriate fallbacks for any personalization tags used?
q Have all special characters been encoded?
q Are all links prepended with
q Has Google Analytics integration been enabled or are your links tagged?
W H A T C O U N T S . C O M 8 6 6 . 8 0 4 . 0 0 7 6
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Parent category: Education