Job Description Template - Business Development Manager


Job Description
Business Development Manager
The Business Development Manager is responsible for identifying and developing strategic
business relationships with group purchasing organizations (GPOs) and other potential
customers, working closely with the Chief Marketing Officer. As the Business Development
Manager, you will take the lead in the development of new business opportunities that
supports Craneware’s overall growth strategy. We are seeking someone with an
entrepreneurial spirit, passion for sales and a proven track record of success, who takes a
hands-on approach to building business opportunities. In this key position, you will work
closely with marketing, sales, and product management teams to achieve established sales
goals and implement business development initiatives that maximize and grow the
Craneware footprint and generate bottom line revenue for the company. This position
reports directly to the Chief Marketing Officer.
Core duties and responsibilities include the following:
 Develop new business opportunities with GPOs and other potential customers at all
stages of the sales cycle to include targeting, prospecting and presenting compelling
business propositions.
 Work effectively with C-Level decision makers, i.e., CFO, CTO, VPs and Directors, to
develop long term strategic relationships.
 Prepare and present powerful, persuasive sales presentations that effectively
demonstrate the value proposition of Craneware products solutions.
 Develop and maintain a robust deal pipeline toward targeted entities to continuously
grow the business and generate sales.
 Effectively manage large scale, complex contracts negotiations and close new business
deals with GPOs and other potential customers, working closely with the Chief
Marketing Officer.
 Collaborate with professional services and other support teams to ensure successful
 Maintain consistent sales growth by continuously establishing new accounts and
maintaining existing accounts.
 Develop and execute a strategic business plan that meets or exceeds established sales
goals and supports Company revenue and profitability targets.
 Attend conferences and professional association meetings and promote Craneware
product solutions and brand.
 Prepare and give business reviews and presentations to the senior management team
on a monthly basis.
 Other duties may be assigned.


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