Director Of Brand And Communication printable pdf download

JOB DESCRIPTION

TITLE:

Director of Brand and Communication

DIVISION / TEAM

Brand and Communication unit

REPORTS TO:

Chief Operating Officer

OVERVIEW:

Fairtrade International (FLO) unites the producer-, market- and business-facing activities within

the Fairtrade Labelling system. FLO eV develops the Fairtrade Standards; promotes the

empowerment of Fairtrade-certified producers by supporting them in gaining and maintaining

Fairtrade Certification and capitalizing on market opportunities; and facilitates global Fairtrade

markets, to optimise benefits for producers.

OBJECTIVE/PURPOSE:

The Brand and Communication is a new unit created as a merger of the Communication and

Market Development units to achieve greater synergies between the functions. The unit focuses

on media relations and communication services, digital and new media, coordination of

marketing activities, marketing research, and brand and intellectual property management. The

team will drive the Fairtrade message, style and brand forward with innovative and active

approaches.

The Director of Brand and Communication is responsible for facilitating the delivery of Fairtrade

international’s strategic goals through –

•

planning and implementing Fairtrade International’s brand and communication strategies and

programs or projects

•

overseeing the implementation of all communication and brad materials and services for

Fairtrade International

•

directing the efforts of the team

•

coordinating at strategic and tactical levels with the other functions within Fairtrade

International and the Fairtrade System

•

Delivering hands on in the area of brand and communication as needed

PRINCIPAL ROLES AND RESPONSIBILITIES:

•

Manage an effective and motivated team

Develop and manage an effective and motivated team

Recruit, train, appraise, supervise, support, develop and guide personnel

•

Brand, Communications and Marketing coordination

Ensure articulation of Fairtrade International’s desired brand image and position, assure

consistent communication of image and position throughout FLO, and assure

communication of image and position to internal and external constituencies

Ensuring all communication and marketing efforts are in line with vision, mission,

ambition and brand strategy

Oversee the production of all print and electronic materials such as brochures, annual

report, website

Director Of Brand And Communication

Related Articles

Related forms

Related Categories