Associate Brand Manager

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TOPCO ASSOCIATES, INC.
JOB DESCRIPTION
POSITION:
ASSOCIATE BRAND MANAGER, BRAND MANAGEMENT
Department/Location:
CREATIVE SERVICES, SKOKIE
Reports directly to:
VICE PRESIDENT, CREATIVE SERVICES
Supervises:
____________________________________________________________________________________________
BASIC PURPOSE OF POSITION
Under the direction of the Vice President, Creative Services, the Associate Brand Manager is responsible for
supporting assigned brand or brands. The Associate Brand Manager will work with Program Management and
Sourcing to manage product assortment, and collaborate with Creative Services to establish and maintain the
brand/brands presence in the marketplace.
ESSENTIAL JOB FUNCTIONS
1.
Steward of assigned brand/brands; supports the brand promise, brand vision, brand position, brand architecture
and achieves overall short-term and long-term business goals for the brand/brands.
2.
Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are
clear in bringing them to life in their areas of functional expertise.
3.
Works collaboratively with Creative Services to execute packaging designs consistent with a determined
communications hierarchy and a global style guide.
4.
Analyzes consumer trends and information to help identify product categories to enter as future sources of
growth.
5.
Analyzes sales to determine product assortment – re-launching or discontinuing slow moving items.
6.
Present brand strategies to members for select brands.
7.
Participate in consumer and brand learning, review findings of research studies to guide brand strategies and
growth opportunities.
8.
Analyzes and provides consumer, category, and brand information to support channels.
9.
Collaborates with Creative Service to create customer-specific point-of-purchase plans and digital marketing
tools.
10. Aid in developing brand identity and related positioning and messaging to help inform the creative process.
11. Manager the day-to-day activities associated to all marketing efforts, including, project management, creative
development, cross-functional implementation, campaign tracking and reporting as necessary.
12. Assist with management of third party agencies.
PERFORMANCE EVALUATION CRITERIA
Successful performance of these job functions should result in:
Member satisfaction.
Member support of brands and brand promotions.
Management of effective brand and product communication activities, resulting in increased member and
customer engagement.
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