Public Relations Manager

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JOB DESCRIPTION
PUBLIC RELATIONS MANAGER
OFFICE OF COMMUNICATIONS
SUMMARY
The Public Relations Manager proactively implements internal and external
communications activities such as interacting with the news media, creating news
releases and other writing projects, media coverage tracking and reporting,
communicating with association leaders, and advancing branding and social media
strategies.
MINIMUM EDUCATION, LICENSE AND EXPERIENCE REQUIREMENTS:
Bachelor’s degree in public relations, communications or related discipline, and at least
four years’ experience in public relations or related field. This individual should be an
energetic, organized and informed self-starter who is a strong writer. Position requires
creativity, initiative, the ability to operate independently, and a solid understanding of
traditional communications techniques and new media/social technologies. Proficiency
with Microsoft Office required; familiarity with Adobe Creative Suite preferred.
Experience at a nonprofit or association is a plus.
ESSENTIAL FUNCTIONS OF THE JOB:
• Responsible for the national association’s public relations/image initiatives, and
acts as the media spokesperson and crisis spokesperson for the organization.
• Responsible for outgoing email newsletter communication with the Board of
Directors and the SkillsUSA Foundation.
• Co-manages content for SkillsUSA’s online newsroom.
• Writes edits and disseminates a variety of communications including press
releases, articles and website content.
• Works in coordination with business partnerships and development office to
oversee media coverage for sponsor events and donations to the organization.
• Creates or assists with presentations specific to SkillsUSA’s mission, for use by
all staff, in speaking to internal and external audiences including creation of the
“Report to Teachers” condensed strategic plan.
• Researches and promotes SkillsUSA to national news media outlets as a thought
leader in skilled workforce issues.
• Monitors news and trends related to workforce development and career/technical
education, providing frequent updates of noteworthy items and opportunities.
• Co-manages and assists with all aspects of communications activities for
SkillsUSA’s national conference, including advance materials, on-site media
relations and VIP handling. Co-manages the coordination of assignments and
schedules for photographers at national conference.
• Co-manages and assists with organizing speakers and preparation of
communications-related materials for the Washington Leadership Training
Institute.

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