Business Growth Plan Template
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5BUSINESS GROWTH PLAN
EVENT 2016
The Business Growth Plan involves the idea generation and strategy development needed to grow an existing
business.
ENTREPRENEURSHIP
Participants in the Business Growth Plan will analyze their current business operations and identify opportunities
to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing
agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses,
expanding to the Internet, etc.
At least one team member must be the actual owner/operator of the business. A parents’ business does not qualify.
Examples of sufficient documentation of ownership include items which clearly list the name(s) of the owner(s)/operator(s)
such as:
notarized affidavit of ownership
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business licenses
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certificates of insurance
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tax filings
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local business permits.
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Examples of insufficient documentation of ownership include items that are less official such as:
webpages
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business cards
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promotional materials.
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1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
PLUS PROOF OF OWNERSHIP DOCUMENTATION
EVENT OVERVIEW
The Business Growth Plan Event consists of two major parts: the written document and the oral presentation by the
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participants. The written document will account for 60 points and the oral presentation will account for the remaining 40
of the total 100 points.
Each Business Growth Plan Event entry will be composed of one to three members of the DECA chapter. All participants
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must present the project to the judges. All participants present must respond to questions.
The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
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but excluding the proof of ownership documentation, title page and the table of contents.
The Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
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not include it in the page numbering.
The participants will bring all visual aids to the event briefing. Only approved visual aids may be used during the presenta-
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tion.
The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions.
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The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
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the participants respond to questions that the judge may ask during the presentation.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the con-
tent outline and evaluation forms.
Participants will also develop many 21
century skills, in the following categories, desired by today’s employers:
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Communication and Collaboration
Creativity and Innovation
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Critical Thinking and Problem Solving
Flexibility and Adaptability
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Information Literacy
Initiative and Self-direction
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Leadership and Responsibility
Media Literacy
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Productivity and Accountability
Social and Cross-cultural Skills
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Parent category: Business