III. The People
Things to consider: what is happening to the local population? For your
product/service, are there enough people with the appropriate income? What
about the age range of the local population?
Things to consider: is this location in an area that customers would frequent
normally, or would they have to make trips specifically to get to your store? Do a
lot of people regularly pass by the location right now? Is there any chance that
construction in the future might hinder access to your location, or might it in fact
bring in more traffic?