A Decision-Making Form For Producers

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----PRINT OR COPY ONE FORM FOR EACH FARMERS’ MARKET ASSESSMENT----
Selecting A Farmers’ Market
A Decision-Making Form for Producers
NOTE: Use one form for each market, recording and checking answers as you go.
_____________________
_________________
________________
(Farmers’ Market)
(Day(s) visited)
(Hours of visit)
Market Manager: ___________________, Phone: _____________, Email _________________
Public Relations/Promotion
How did you find out about this market? _________________________________________________
How does the market advertise? ________________________________________________________
On site signs and visibility: ____________________________________________________________
Approved for product sampling? _________ Y ______N
Is promotion included in stall fee? _________Y ______N
Facility Issues
Stall Availability ____ Y ______N Seasonal
Daily Size/location: ____________________
or
Stall Fees: Payment Amount $ ___________ Due Dates: ______________________
Insurance: Food/Product Liability
________Y
_____ N
Your cost $ _______
Accident Liability
_______ Y
_____ N
Your cost $ _______
Overhead shelter provided? _____Y ____N
Electricity?
_____Y _____ N
Adequate restrooms? _____Y ____ N
Adequate parking ____Y _____ N
Convenient Unloading? ____Y ____N
Table(s) provided? ____Y _____ N
Rules & Regulations
Products allowed:
Fresh
Processed
Organic Crafts
Homegrown restriction
(circle all that apply)
Require certified scales?
_______Y
________N
Require health permits?
_______Y
________N
Require vehicle permits?
_______Y
________N
Process for distributing leftovers ______ Y
_______ N
Must vendors grow what they sell? ______ Y
_______ N
How are the market rules assessed?
Can vendors influence the rules?
_______ Y
______ N
Requested a copy of the market rules? +_____ Y
Product Evaluation
Is it a growing market? ____ Y ____ N
new vendor take
Are there enough customers? (Is there enough traffic to support a new vendor or will a
away from the present vendors thus causing resentment?) _____Y _____N
No. of vendors selling your proposed food/product
Retail Price
Type of Packaging
Product _________
$_________
________________
Product _________
$ _________
_________________
Organization
Name of sponsoring agency or entity:
___________________________________________
What is the markets philosophy on taking in new vendors?
What is the market culture? Do the vendors cooperate or compete (cost cutting)?
Created by KF, 6/2002
Michigan Integrated Food & Farming Systems

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