Form Hud-935.2 - Affirmative Fair Housing Marketing Plan - 2001

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U.S. Department of Housing
OMB Approval No. 2529-0013
Affirmative Fair Housing
(exp. 09/30/2003)
and Urban Development
Marketing Plan
Office of Fair Housing and Equal Opportunity
1a. Applicant's Name, Address (including city, state & zip code) & Phone Number
1c. Project/Application Number
1d. Number of Units
1e. Price or Rental Range
From $
To $
1f. For Multifamily Housing Only
1g. Approximate Starting Dates (mm/dd/yyyy)
Elderly
Non-Elderly
Advertising
Occupancy
1b. Project's Name, Location (including city, State and zip code)
1h. Housing Market Area
1i. Census Tract
1j. Managing/Sales Agent's Name & Address (including city, State and zip code)
2. Type of Affirmative Marketing Plan (mark only one)
3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least likely to apply for
the housing because of its location and other factors without
Project Plan
special outreach efforts)
Minority Area
White (non-Hispanic)
Hispanic
American Indian or Alaskan Native
White (non-minority) Area
Black (non-Hispanic)
Asian or Pacific Islander
Persons with Disabilities
Mixed Area (with ________ % minority residents)
4a. Marketing Program: Commercial Media (Check the type of media to be used to advertise the availability of this housing)
Newspapers/Publications
Radio
TV
Billboards
Other (specify)
Name of Newspaper, Radio or TV Station
Racial/Ethnic Identification of Readers/Audience
Size/Duration of Advertising
4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster
(1) Will brochures, letters, or handouts be used to advertise?
Yes
No
If "Yes", attach a copy or submit when available.
(2) For project site sign, indicate sign size _______ x _______; Logotype size _______ x _______. Attach a photograph of project sign or submit when available.
(3) HUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters will be displayed in
the
Sales/Rental Office
Real Estate Office
Model Unit
Other (specify)
4c. Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees to establish and maintain
contact with the groups/organizations listed below that are located in the housing market area or SMSA. If more space is needed, attach an additional sheet.
Notify HUD-FHEO of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide all requested information.)
Racial/Ethnic
Approximate Date
Name of Group/Organization
Identification
(mm/dd/yyyy)
Person Contacted or to be Contacted
Indicate the specific function the Group/Organization will undertake
Address & Phone Number
Method of Contact
in implementing the marketing program
6. Experience and Staff Instructions (See instructions)
5. Future Marketing Activities (Rental Units Only) Mark the box(s) that best describe marketing
activities to fill vacancies as they occur after the project has been initially occupied.
6a. Staff has experience.
Yes
No
6b. On separate sheets, indicate training to be provided to staff on Federal, State
Newspapers/Publications
Radio
TV
Brochures/Leaflets/Handouts
and local fair housing laws and regulations, as well as this AFHM Plan. Attach
Site Signs
Community Contacts
Other(specify)
a copy of the instructions to staff regarding fair housing.
7. Additional Considerations Attach additional sheets as needed.
Changes and Revisions By signing this form, the applicant agrees, after
8.
For HUD-Office of Housing Use Only
appropriate consultation with HUD, to change any part of the plan covering a
Approval By
Disapproval By
multifamily project to ensure continued compliance with Section 200.620 of
Signature & Date (mm/dd/yyyy)
Signature & Date (mm/dd/yyyy)
HUD's Affirmative Fair Housing Marketing Regulations.
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)
Name (type or print)
Name (type or print)
Name (type or print)
Title
Title
Title & Name of Company
ref. Handbook 8025.1
form HUD-935.2 (01/2001)
Previous editions are obsolete
Page 1 of 2

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