Sponsorship Proposal Template (Page 3 of 5) in pdf

Sponsorship Proposal Template Page 3

(Insert letterhead of Women’s Bowling Club)

Appendix b: Standard evaluation report format

Introduction

What the evaluation covers and the methods of measurement used

What was sponsored and for how long?

A copy of the contracted rights, benefits, category of membership, level

of exclusivity

Situational analysis

The performance of the club or event during the period of the

sponsorship

Photos of signage at the event

Report on both positive and negative outcomes as a result of the sponsorship.

Headings could include:

Sales – a detailed analysis of direct sales generated for the sponsor

through sponsorship (if applicable)

Media coverage – report on all media featuring the sponsor during the

period including number of mentions, transcriptions of radio coverage,

TV coverage in minutes (supply copy if available), copies of articles from

newspapers and magazines

Sponsor’s image – surveys should be undertaken amongst spectators,

club members and the public, if appropriate, to demonstrate sponsor

awareness, attitude to sponsor, likelihood of future sales due to

sponsorship

Results

Numbers affected by the sponsorship - relevant statistics should be

included here, including:

Number of people who attended the organisation's events

Number of people who saw the event through the media

Demographics - age group, earning capacity, gender etc

Whether the organisation or event is in a growth or decline cycle

Publicity delivered through signage:

Publicity received

Quality of the publicity generated through the sponsorship

signage

Hospitality:

Hospitality provided

Facilities used

Recommendations

Improvements that would help the sponsor maximise its benefits.

Sponsorship Proposal Template Page 3