Creative Design Brief Template

wow! creative design brief

As in life… what you put in has a direct relation to what you get out. A good brief will reap the

rewards. Below is a starter for ten – any other information is always welcome.

Client:

Job Title:

Brief date:

Presentation date:

Briefed in by:

What are the requirements?

What’s bought about this action? (Why are you redesigning/launching?)

Who is it aimed at? (What area of the market? Job title etc.)

Describe the recipient (Age, sex, types of car they’d drive, holiday destination, what

image they perceive themselves to have)

What do these people think at present?

What do you want them to think when they see the design?

What one thing will bring about this change in their views?

Keywords from the client

Guidelines/restrictions

Background/support material

wow! creative

Tel: 01793 250053 hello@wowcreative.co.uk

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