Beyond The Buzz Creative Brief Template printable pdf download

Beyond The Buzz Creative Brief Template

Beyond the Buzz Creative Brief

In order to better understand your project and needs, we like to have each potential or existing

client complete this questionnaire. This helps to get everyone on the same page from the

beginning and keep us on the same page during the course of the campaign. We appreciate your

time in helping us get to know you and your product/company better.

Company Contact Information

Official company name:

Company full address:

Main contact name and title:

Phone:

Email:

Current Website Address (if applicable):

Your Message

1. What is the primary message you wish to convey to your audience about your company

or your product?

2. Please list any secondary objectives:

3. What are your overall goals for your company?

4. What are the key reasons why customers should choose your company?

Target Audience

1. Who is your target audience? Is it different from your current customer profile? (Please

describe in detail)

2. What are the three most important things you want to convey to your audience? Do you

think that these are their three greatest needs from your company?

3. How aware is your target market of your company (if applicable)?

Marketing

1. Briefly, what are your short-term marketing goals (in the next 1-2 years)?

2. How do you anticipate reaching those goals? (Traditional means? Grassroots marketing?

Word of Mouth?)

3. Do you have an existing or planned marketing strategy in mind? If so, please describe.

4. Will you need a website? If so, do you have a designer already in mind or will you use

Beyond The Buzz Creative Brief Template