Diy Visual Brand Cheat Sheet

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Diy
visual brand
cheat sheet
One of the biggest mistakes of beginner entrepreneurs is to not stick to your visual brand guidelines, or
to not have any visual brand guidelines in the first place.
Visual Brand Guidelines are the tools to STOP your brand from looking like a big old mess. By choosing
specific fonts and colours, and sticking to them, you are putting forward a much more professional look,
while reinforcing your brand at every opportunity.
Fill in this sheet below and put it up near your computer so that you can refer back to this sheet until your
visual brand decisions come as second nature to you.
my Visual Brand
My Brand’s Colours
My Logo
Main Colour One (Use for headings)
Main Colour Two (Use for subheadings)
Supplementary Colour (Use for accents)
Action Colour (Use for Links and Buttons)
My Brand’s Fonts
My Brand’s Visuals
Heading font and Size:
Page Divider
Sub heading font and Size:
Patterns and Textures
Body font and Size:
Button Font:

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