Sample Cover Letter Page 2

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Best Practice: Use the Job Description to Create Your Cover Letter
Sample Cover Letter
In writing a cover letter, it is a good idea to carefully relate your experience to the employer’s
2400 North Ave. Apt #3N
job posting. For example, this position was posted to The University of Illinois’ online
Chicago, IL 60614
employment system and the letter that follows is in response to it.
January 26, 2009
**Please note: The underlined text is intended to illustrate the direct connections the
Olivia Moss
applicant made when writing the letter and should NOT be used in writing actual cover
Marketing Director
letters.
Chicago Shakespeare Theatre
676 N. St. Clair
#1: Position Description from the University of Illinois’ Online Employment System
Chicago, IL 60611
Dear Ms. Moss:
Job Title: Chicago Shakespeare Theatre - Marketing Intern
Having reviewed the Chicago Shakespeare Theatre’s marketing internship listing, which is
Location: Chicago, IL
posted on the University of Illinois’ online employment website, I respectfully submit my
resume for consideration. Beyond providing me with an opportunity to incorporate my love
Industry:
of performing arts into an internship experience, I believe that this position would allow me to
Arts & Entertainment - Performing Arts
gain practical experience, while also enabling me to contribute my writing, organization, and
strategic planning skills. Chicago Shakespeare Theatre’s mission to inspire audiences and
Job Function:
artists to dream and discover aligns with my personal interests to promote and market
Event Planning, Marketing, Public Relations
performing arts.
I am currently a senior at the University of Illinois at Urbana-Champaign involved in
Description:
Performing Arts. I believe that my proficient communication skills and ability to multi-task in
The Marketing Department is charged with the development and execution of strategic plans
a fast-paced environment will fit well with the Chicago Shakespeare Theatre’s marketing
to promote the institutional image, attract attendance, and sell tickets to the plays and related
internship. With a major in Communication, my educational background has provided me
programs produced by the Theater. Specific marketing, advertising, and publicity programs
with an understanding of media components and the ability to clearly articulate my thoughts
are directed to secure audiences for the 2009-10 subscription season in our 500-seat courtyard
and ideas. Additionally, I have gained practical skills in my work as a Media Intern with
theater and in our Theater Upstairs at Chicago Shakespeare (a flexible, black box space that
Local Music, Inc. Through this experience, I have learned to effectively facilitate meetings,
can seat up to 200 patrons).
develop promotional materials, and engage in program planning featuring local artists and
performers. I have also had two years of event planning and marketing experience through
Desired Skills and Experience:
my previous work with the Illini Union Board. In that role, I updated website content, and
Minimum two years undergraduate education with successful completion of coursework
developed concepts for events. These experiences have taught me how to effectively manage
in one or more of the following: arts administration, direct marketing,
my time while working under tight deadlines.
communications, public relations, journalism
Effective communication skills, both written and verbal
I am very enthusiastic about the possibility of interning for the Chicago Shakespeare Theatre
Flexibility and ability to work within tight deadlines
and have enclosed my resume for review. I would greatly appreciate the opportunity for an
Self-starter, multi-task oriented, and computer literate
interview. If I can provide further details, please contact me at (123)456-6789, or email me at
Experience in sales, promotions, or media desirable
jjon90@illinois.edu. Thank you for your time and consideration.
Demonstrated interest in the performing arts a plus
Website maintenance and e-marketing skills a plus
Sincerely,
Internship Responsibilities:
Assist in execution of direct mail and e-marketing projects
Jane Johnson
Assist in execution of promotions
Update mailing lists
Enclosure
Maintain press clip and photo archives
Assemble media kits as needed
**Please note: The underlining in this cover letter is intended to illustrate the direct
Assist planning and hosting special events and/or openings
connections to the job description that the applicant made when writing her cover letter.
Assist maintaining customer service response system
DO NOT UNDERLINE IN YOUR ACTUAL COVER LETTER. THIS IS INTENDED
FOR LEARNING PURPOSES ONLY!

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