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Graphic Designer, Marketing And Communications Job Description

JOB DESCRIPTION

POSITION TITLE:

Graphic Designer, Marketing and Communications

REPORTS TO:

Creative Director

PRIMARY FUNCTION: The Graphic Designer develops and executes compelling visual

presentations for use in college print and digital publications, including brochures, webpages,

invitations, event programs, direct mail pieces, and HTML-based email blasts. Adheres to

established graphic standards and brand guidelines and promotes best practices in higher

education marketing and communications.

AREAS OF RESPONSIBILITY:

1. Primary job responsibility is to conceptualize, design, and produce a variety of print and

digital materials that reflect an advanced knowledge of design principles and aesthetics.

2. Work with campus clients to identify project parameters, including objectives, target

audience, budget, and timeline. Advise on the proper use of college logos, colors, and

graphics and promote visual brand consistency across design pieces.

3. Using original design concepts or established design templates, engage in all technical

aspects of production, including laying out copy and images in InDesign software, preparing

graphics in Illustrator, and conducting photo selection and manipulation employing

Photoshop.

4. Complete and review final product and prepare for printing or online posting. Review proofs,

identify corrections or revisions, and obtain client approvals. Work closely with vendors on

printing specifications to ensure quality control.

5. Coordinate and troubleshoot as necessary the use of design templates for the St. Olaf website

and provide assistance to web authors and departments in updating and selecting photos and

other visuals for digital presentation. Provide brand training for web authors and guidance on

the proper use of web templates.

6. Prepare email design templates and work with campus offices to facilitate dissemination

through various email client software.

7. Conduct image research, coordinate and direct photo shoots, and maintain the department’s

image database.

8. Manage the Basecamp job production software/workflow management system.

9. Monitor evolving print and digital design trends and their use in higher education marketing.

10. Engage in special projects and perform other related duties as directed.

Graphic Designer, Marketing And Communications Job Description