Job Description - Marketing Manager
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4Job Description
Key Position Information
Key Position Information
Job Title
Digital Communications Coordinator
Reports to
Positions Reporting to this one
Marketing Manager
Nil
Department
Location
Administration
Queenscliff, Victoria
FTE
Effective Date
Full Time
1/4/2011
Job Purpose
Why does the job exist? What is the significance of the job in terms of the company operations?
This position plays an important role in growing the exposure and engagement with Searoad Ferries.
Coordinating all digital media and communications, this person is ultimately responsible for the growth of
digital subscribers (CRM, email, Facebook, twitter etc) and ultimately driving the growth of patronage on the
Sorrento-Queenscliff Ferry. This role has significant scope to create and develop new and interesting
campaigns and initiatives which will drive engagement and patronage. This person will ultimately have
strong design, digital and communication skills as they will be ultimately responsible for the public image of
the company online.
Areas of
Key Performance Indicators
Weighting
Responsibility
Safety and Reliability
• Adhere to all company policy in regards to the safety and
10%
wellbeing of staff and customers.
• Ensure adherence to company policy and procedures
Excellent Experiences • Ensure a high standard of communication
20%
• Responsible for the companies online public image and selling
the Ferry Experience
• Manage the follow up and communication regarding onboard
events and promotions.
• Ensure the company message and image is clear and
accurately portrayed externally
Continuous
• Give regular feedback to management on how processes and
30%
Improvement
systems can be improved
• Work with staff to develop skills and knowledge in customer
service, communication and marketing
• Develop new initiatives to improve the customer experience
through technology.
• Develop new ways to communicate the ferry experience
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Parent category: Business