3-Year Business Plan Template - Outline Structure (Page 5 of 6) in pdf

3-Year Business Plan Template - Outline Structure Page 5

MARKETING AND COMMUNICATIONS

Description of marketing and communication activities with main stakeholder groups. These could in-

clude: Service Users, Community, Patron, President/Vice Presidents, Advisers, Trustees, Volunteers,

Other Charities, Statutory Bodies, Funders, Donors, Other Supporters.

FUNDRAISING

Description of main areas of fundraising activity, and fundraising strategy. These may include:



Government/Local Government



Trusts and Foundations



Individual donors



Corporate Supporters



Participation in Events



Donations in Kind

Outline of different types of funding, and plans for developing them from funding groups already de-

scribed:



Core Funding



Non-core/Project Funding

FINANCE

Description of the organisation’s current finances, with any significant developments already known,

and plans for managing financial affairs, including details of any financial systems, people involved in

managing the financial area etc.

Detailed financial forecasts for the organisation as a whole, or for project finances, could be included in

an Appendix, but any highlights, problems or cash flow problems should be mentioned in this section.

3-Year Business Plan Template - Outline Structure Page 5