3-Year Business Plan Template - Outline Structure Page 5

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MARKETING AND COMMUNICATIONS
Description of marketing and communication activities with main stakeholder groups. These could in-
clude: Service Users, Community, Patron, President/Vice Presidents, Advisers, Trustees, Volunteers,
Other Charities, Statutory Bodies, Funders, Donors, Other Supporters.
FUNDRAISING
Description of main areas of fundraising activity, and fundraising strategy. These may include:
Government/Local Government
Trusts and Foundations
Individual donors
Corporate Supporters
Participation in Events
Donations in Kind
Outline of different types of funding, and plans for developing them from funding groups already de-
scribed:
Core Funding
Non-core/Project Funding
FINANCE
Description of the organisation’s current finances, with any significant developments already known,
and plans for managing financial affairs, including details of any financial systems, people involved in
managing the financial area etc.
Detailed financial forecasts for the organisation as a whole, or for project finances, could be included in
an Appendix, but any highlights, problems or cash flow problems should be mentioned in this section.
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