Executive Resume Template
ADVERTISEMENT
1
2
3N
AME HERE
Street address
Home: (xxx) xxx-xxxx
City, State Zip
email
Cell: (xxx) xxx-xxxx
M a r k e t i n g E x e c u t i v e
Senior Marketing Professional with extensive product development, brand management and channel marketing
experience in world class B2B and consumer goods environments. Leadership background includes the
successful introduction of multiple, innovative product lines that each increased market share, profitability and
brand equity. Well-developed analytical, interpersonal, general management and team leadership skills.
Distinctive ability to align people and teams around results-oriented strategic development, profitable channel
planning and innovation-driven product delivery.
C
L
Q
ORE
EADERSHIP
UALIFICATIONS
• Channel Programming and Incentives • New Product Launch Strategy
• Brand Development
• Marketing Strategy Development
• Category Management
• Market Positioning Strategies
• Strategic Financial Planning
• Distribution Strategy Development • Product Line Expansion
• Pricing Strategies
• Profit & Loss (P&L) Management
• Portfolio Planning
• Consumer / Market Trend Analysis
• Product Lifecycle Management
• Change Management
S
A
ELECTED
CCOMPLISHMENTS
√
Led strong global launches generating the highest year-one revenue for a new product in the company’s history –
HERMAN MILLER INC.
√
Drove a 27% increase in revenue and a 1.4 point market share increase resulting in an all-time high
share position through strong product portfolio strategies – HERMAN MILLER INC.
√
Turned a negative profitability category into a strong and profitable business through the
development and launch of an innovation-based platform – WHIRLPOOL
√
Improved margin 1.1 points and aided branded awareness 2 points through strong integrated marketing
initiatives – WHIRLPOOL
√
Penetrated a new market segment by introducing breakthrough products wrapped in innovative launch
initiatives – MOEN INC.
√
Assimilated 2 new brands through acquisition while successfully differentiating between 4 total brands –
WHIRLPOOL
√
Earned an unprecedented 14% mix and 5% of floor space within the home improvement channel
through trade programming, effective pricing strategies and cost-effective incentives – WHIRLPOOL
P
E
ROFESSIONAL
XPERIENCE
H
M
I
.
, Holland, MI
01/2009 to Present
ERMAN
ILLER
NC
Director of Product Management - Seating
Lead the five-year strategic product portfolio plan for the organization’s flagship category. Champion the vision
and strategy partnering closely with multiple stakeholders including industrial designers, product development,
finance, operations, marketing and sales. Lead a four-member product management team with a $2.4 million
operating budget to drive corporate and category priorities.
Defined the vision, strategy and metrics for the $400 million portfolio product plan while securing
organizational support and mobilizing/inspiring cross-functional teams.
Earned 27% revenue increase along with record-breaking share gains resulting in an all-time high market
share position.
Led the most successful global market launch in the company’s history with a product generating $15
million in its first year of existence.
Converted category strategies into actionable selling tactics, working closely with Marketing to develop
differentiated sales tools and effective dealer incentive programs.
Directed pricing strategies, discounting signals and positioning strategies.
Accelerated the rate of product-to-market 33% by establishing lifecycle management practices across the
category, evaluating and recommending a variety of refresh activities.
Partnered closely with field sales and dealer distribution, equipping these organizations for product roll-
outs and building endorsement to powerfully drive successful launches.
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business