Community Use Business Plan For School - Template Page 3

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See the
Operational models
topic page for further help including some example staffing models with costings.
Target
How are you defining your community? What sort of groups do they include and what sort of activities would they like to do? Have
Market/s
you carried out any of your own surveys and/ or utilised Sport England tools? – Your County Sports Partnership will be able to help
you to access and interpret the following tools:
Sport England’s Market Segmentation (the demographic types that are most dominant within a radius of your school and their
preferences in relation to sporting activities and how to market to them).
Active Places – identify what other key sport facilities are open for community use near your school.
Active People – the sport participation rates in your local area and the preferred sports.
Local Sport Profile – the profile of your local authority including statistics relating to health.
Your County Sports Partnership will also be able to help you connect with clubs looking for a venue.
Some Examples:
We have worked with our County Sports Partnership to identify key data about our local community. The school is surrounded by a
diverse population with uncertain unemployment prospects living in social housing and low Income families living in estate based outer
suburban social housing. Many of these residents don’t currently use the local leisure facilities due to lack of disposable income, so we
are exploring a tiered pricing policy with subsidies for community users from local postcodes.
Active Places data tells us that there is a lack of indoor sports hall provision in the local area, although there are plenty of artificial grass
pitches, so we are focussing on developing our indoor offer.
Locally we have been working with our County Sports Partnership to identify any gaps in facility provision and programmes. Due to the
recent closure of our local ageing leisure centre there is a lack of sports hall provision locally. We are developing a Back to Netball
scheme with England Netball and we are also in the process of developing a relationship with a local table tennis club who are looking
for a suitable venue. A local dance group have outgrown the use of the local community centre so will be utilising our assembly hall and
dance studio.
See the
Know Your Market
topic page for further help and also the
Who Can Help
topic page which explains how your County Sports
Partnership and other partners can support you.
Your Offer
Provide an overview of your facilities available to the community, your opening hours (this may be phased – for example starting 2
nights per week and increasing to 5 nights plus weekends over a 3 year period), your types of bookings (e.g. pay and play activity, clubs
and organised groups, delivering your own classes with paid or freelance Instructors etc.). You may choose to work in partnership with
external organisations such as your local authority or a club through a
service level agreement
or equivalent. Include current levels and

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